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IOA Joins SSE As Official Marketing Partner

Independent insurance broker becomes official partner of the
Florida Panthers, the BankAtlantic Center and the Panthers Foundation

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that IOA – one of the largest independent insurance brokers in America – has joined the organization as an official partner of the Florida Panthers, the BankAtlantic Center and the Florida Panthers Foundation.

Featured in this fully integrated, multi-year marketing partnership is the naming rights of the IOA VIP Lobby (Lexus Garage entrance) and the presenting sponsorship of the Florida Panthers Foundation Ice & Dice Casino Night. The IOA VIP Lobby is a key entrance point for premium seat holders, sponsors, partners, business executives and other patrons that make up IOA’s target demographic.

“We are thrilled and honored that IOA has chosen SSE as it’s most recent professional sports and entertainment partner, and it’s only sports franchise partner in South Florida,” said SSE president & COO Michael Yormark. “Similar to our own organization, IOA is a fast-growing, privately-owned company that prides itself on first class customer service and cutting edge principles. That said, we are excited to help IOA better reach it’s target demographic in South Florida through the large and diverse constituency of the Florida Panthers and the BankAtlantic Center.”

“We are very excited to be part of the Florida Panthers family and look forward to a long term partnership,” said John Ritenour, founder and Chairman of the Board of IOA. “This area of the country host one of IOA’s fastest growing offices and this partnership will go a long way in helping IOA brand it self with a world class team and fans.”

In addition to the IOA VIP Lobby and Ice & Dice, IOA will receive significant in-arena activation that specifically targets a businessperson demographic, and receive exposure through all of SSE’s internal media outlets including television, radio, online, print, social media and more. IOA will also handle all of SSE’s staff insurance needs moving forward, and SSE will work with it’s vast roster of business partners to assess whether IOA would be a good fit for their business as well.

Insurance Office of America is a privately held, full-service insurance agency founded in 1988 and is one of the fastest-growing independent agencies in the U.S. It is Florida’s largest privately-held insurance agency; 9th largest privately-held agency by Insurance Journal-National; ranks 16 on Hales & Company Private Broker/Agencies list and 28th largest U.S. broker by Business Insurance magazine. IOA was named one of the top three Commercial Insurance Agencies of the year, 2005, by National Underwriter. And locally, IOA receives high marks—the Orlando Business Journal awarded them 41st on the Central Florida’s Golden 100 Ultimate CEO list, 2007; plus recognized them as one of the Best Places to Work, 2007, 2008 and 2009. A member of Independent Insurance Agents of America, IOA’s home office is located in Longwood, FL with 23 branch offices reaching eight states from coast to coast. For more information about Insurance Office of America call (800) 243-6899.

Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter , Facebook , and YouTube . Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.

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